Are You Running Lean or Are You Just Cheap?

Posted by Di Aldrich on 3/30/2018 to Customer Information

Successful retailers are not cheap; however they run lean and mean every day, as part of their normal routine.  If they don’t, they’re looking at a tough road ahead.


Lean is thinking about the best way to spend money, not the least expensive.


When you’re cheap, you’re always looking for the lowest price.  Lean retailers are looking for the best price that also affords them the best value.  They are firm in their commitment to quality while sensitive about overpaying.  They will pay more for a product that adds extra value, provides something additional to their offerings, or provides the customer with an experience not found in other similar stores.  Being lean means targeting spending to those areas that will create the best experience for your customer and still provide you with the greatest return.  It includes hiring (and paying for) the right people, partnering with the right vendors, and making purchases that satisfy your customers, not you. 


Warning: You're Losing Money by not Selling Plus Size

Posted by Di Aldrich on 3/25/2018 to Customer Information

I love this photo and it's so true!  Style has no size!  In today's world, the most common size in women's apparel is a size 16.  Over 67% of American women wear a size 14 or above and yet only 18% of the clothing sold was Plus size.  (E-Marketer Retail)

The Plus size community is underserved not only in apparel choices, but also in style, value and an appealing shopping environment. Retail needs to catch up!  Retailers that continue to focus on the S-M-L-XL consumers will never capture their market share of the women's fashion business.  Plus size has been treated as an afterthought. 

Generally, small independent brands are more successful in the Plus size market than the big box stores.  Focusing on the Plus size customer will provide growth opportunities in the fashion industry that have not been present in any other sector for a long time.

We've Got Socks!

Posted by Di Aldrich on 3/3/2018 to Customer Information

I know it's hard to believe, but every now and them we actually involve ourselves in a bit of research prior to adding new items to our line.  Boy were we surprised!  Socks in the United States account for $2.3 billion dollars in revenue and are expected to increase to $11.6 billion in the next 5 years.  When we read this, we made it our mission to buy socks.  And we did!  We've got socks and you should too! 

DiVAS LiMiTED Donates to Safe Nest

Posted by Di Aldrich on 1/14/2018 to News
DiVAS LiMiTED announced today that it has donated over $62,000 in new merchandise to Safe Nest.  Safe Nest assists victims of domestic violence in Southern Nevada.  We want all of our customers to know that our sample merchandise from all of our showrooms and independent representatives will continue to be donated to charities like Safe Nest to provide battered women with new clothing and accessories to assist them with their transition from abusive situations.

Use Our Image Files!

Posted by Di Aldrich on 1/10/2018 to Customer Information

Spring / Summer 2018 Look Book

Posted by Di Aldrich on 12/17/2017 to Customer Information

Here's a sneak peek of a few of our Spring and Summer 2018 items!  Almost all of our new arrivals will be sized to 4X.  There are 6 books in the bookcase.  The long / narrow ones work better on phones.  LOTS more coming in January!  Click on any book on the bookshelf to view our collection!  By the way, when you open any book, at the top of the screen there will be an option to open in a new window.  If you choose this, your will have a much larger viewing area.

Spend Less While Staying On-Trend

Posted by Di Aldrich on 10/29/2017 to Tips

I wanted to share some information that will allow you to remain on-trend, while spending less.  It's actually pretty basic information, but we all tend to forget.

Being Our Customer has it's Perks!

Posted by Di Aldrich on 10/19/2017 to Customer Information
From Monday, 10/23 thru Sunday, 10/29, we're LETTING OUR PONCHOS GO!  All Ponchos are $10 with your order over $300.  (You may combine other items to reach the $300 minimum.  There's 54 different ponchos to choose from!  Get them before they're gone!  Use Code: Poncho10 at checkout.

It's Not About the Size You Wear, It's About how You Wear Your Size

Posted by Di Aldrich on 10/17/2017 to Plus Size

Dressing for any body shape is all about emphasizing your assets and knowing what works for you.  Forget the "rules".  Go with what looks best on you.  Just because something is trendy doesn't mean it will be flattering on you.  (That's the difference between fashion and style). 

Ready for Summer????

Posted by Diane on 3/4/2017 to New Products

The best tunic EVER!  Boasting coconut shell hardware at the shoulders and tassels on the hem, this tunic is a perfect addition to any Spring / Summer wardrobe.  Available in sizes from Small thru 4X and if red's not your color, it's also available in Black and Royal Blue.

Spring / Summer 2017 Look Book

Posted by Diane on 1/19/2017 to New Products

Below is our 2017 Spring / Summer Look Book

Customer Rewards Program

Posted by Di Aldrich on 7/11/2016 to Customer Information

We are proud to announce our Customer Rewards / Loyalty Program.  The picture below highlights the details of the program.  You will have to go to the product you are interested in to redeem points (you cannot redeem points from Quick View). Pay attention to our weekly emails.  We will be offering free points just for logging in, point doublers and other exciting things to earn you even more points and more free merchandise.  If you have questions or require additional information, please give us a buzz or send us an email.  We think you'll find this program valuable and unsurpassed in the industry.  Thank you for your business.  We appreciate it!

Fall / Winter 2016 Lookbook

Posted by Di Aldrich on 6/29/2016 to Customer Information

The Top 10 Things to Improve Sales and Traffic

Posted by Di Aldrich on 6/25/2016 to Customer Information

As a small business owner with a retail store, it can be easy to hit and slump and feel frustrated when sales are down or when you're just not getting enough foot traffic.  At times like this, you need to take a look at your business and focus on one fix at a time.

Below you will find 10 responses that answer the question, "What's the #1 thing I can do better in my brick and mortar store?" 

#1 - Give People a Reason to Go to Your Store

The #1 thing retailers can do to better market their brick and mortar stores is to give people a reason to go to their store.  Hold exclusive events and use online coupons to use in-store only to promote your store.

Customer Feedback

Posted by Di Aldrich on 6/18/2016 to Customer Information

As you purchase and sell our products, please take a few minutes to review our offerings.  Your comments, recommendations, opinions, suggestions and insight are essential to us.  We want to know the good as well as the bad.  The feedback we receive is used for quality control purposes, purchasing decisions and future purchases of the same or similar products.  Your feedback will also assist your fellow retailers with their buying decisions.

Welcome to our online store

Posted by Di Aldrich on 5/20/2016 to News
Welcome to our online store! Our team is proud to announce that we're now open for business, and we look forward to serving you all in the future. If you have any questions about this store or the products found within, please don't hesitate to contact us any time. Our website has been carefully designed to provide you with an amazingly flexible online shopping experience, and its ease of navigation is something we think you'll grow to depend on and appreciate. Feel free to browse our entire product catalog, and let us know if you have any questions, comments or concerns about the items housed within. Our team is always ready and willing to assist our customers, and we are happy for your visit.
Earn Rewards!