I love this photo and it's so true! Style has no size! In today's world, the most common size in women's apparel is a size 16. Over 67% of American women wear a size 14 or above and yet only 18% of the clothing sold was Plus size. (E-Marketer Retail)
The Plus size community is underserved not only in apparel choices, but also in style, value and an appealing shopping environment. Retail needs to catch up! Retailers that continue to focus on the S-M-L-XL consumers will never capture their market share of the women's fashion business. Plus size has been treated as an afterthought.
Generally, small independent brands are more successful in the Plus size market than the big box stores. Focusing on the Plus size customer will provide growth opportunities in the fashion industry that have not been present in any other sector for a long time.